Different audiences need different strategies for your ads. Watch to hear tips for speaking to both warm and cold audiences in your campaigns. Transcript:In advertising, we often refer to cold and warm audiences. And what this is talking about is where the audience is in your purchase process. So
Facebook’s built-in lead generation forms are an amazing tool to get leads cheaply and easily. Here’s how this type of campaign works and some tips for using it. Transcript:If you're running ads on Facebook or Instagram to grow your newsletter list or collect leads for your business,
Setting an objective is one of the first things you need to do when creating an ad campaign on Facebook/Instagram. The objective you choose is more important than you might think! Watch to find out why. Transcript:When you first create a campaign on Facebook and Instagram, one of
It would be amazing if we could just launch the perfect ad campaign right out of the gate. But the truth is that it takes some time and testing to get your campaigns optimized. Transcript:I just read something on Neil Patel's blog that I absolutely love. He said a
People often think that more targeted ads perform better, but there are lots of times where a campaign that uses broad targeting is a better idea. Here’s what broad targeting is and why you should try it out. Transcript:In Facebook advertising, we use the term “Broad Audience” to
The Stories placement is a placement type that's a bit different than the others. If you really want to run a good Stories campaign, you should plan your creative specifically around the unique way that people interact with them. Watch to hear my tips on the best way to add
The “narrow audience” option in your targeting can be used to create super niche targeting. Here’s one creative way to use it, especially if you’re a content creator. Transcript:Here's a fun idea for you, if you are creating content or products in an industry that's really saturated.
Did you know that the ad copy you write actually impacts your targeting on Facebook? Watch to learn how, plus hear an example of when I attracted the wrong audience with my copy. Transcript:A while ago, I was working with a client who had a high-end training program he
One of the most underrated metrics to track in my opinion is the frequency metric. It gives you a good idea of how saturated your audience is and whether or not they may be experiencing creative fatigue. Transcript:The frequency metric is what I believe one of the most underrated
The “Bing Rule” was coined by one of my favourite marketing analysts, Avinash Kaushik and I see it all the time in my advertising data. Here’s what it is and how it shows up in the numbers. Transcript:Someone I follow online is Avinash Kaushik, and he works at
The “Boost” button on Facebook will help you promote your organic content, but it’s not the same thing as advertising through Ads Manager. Watch to learn the difference and whether or not its a good idea to boost your posts. Transcript:If you have a Facebook business page or
