We’ve learned to automatically tune out anything that looks like an advertisement. This is often referred to as “banner blindness”. Watch to hear some tips on how to make sure that your ad captures attention. Transcript:When you're creating ads for social media, like Facebook and Instagram, you want
If you don’t ask you don’t get! That’s why it’s so important to have a good CTA, or call to action in your ads. Crafting a good CTA will help your audience know what the next steps are for them to take. Transcript:Your call to
The post-ad experience is just as important as the ad itself, and even more important is that they provide a consistent experience for the user. Watch today’s video to hear why. Transcript:After someone clicks on your ad, they're then going to be taken to the landing page that
Different audiences need different strategies for your ads. Watch to hear tips for speaking to both warm and cold audiences in your campaigns. Transcript:In advertising, we often refer to cold and warm audiences. And what this is talking about is where the audience is in your purchase process. So
Facebook’s built-in lead generation forms are an amazing tool to get leads cheaply and easily. Here’s how this type of campaign works and some tips for using it. Transcript:If you're running ads on Facebook or Instagram to grow your newsletter list or collect leads for your business,
Setting an objective is one of the first things you need to do when creating an ad campaign on Facebook/Instagram. The objective you choose is more important than you might think! Watch to find out why. Transcript:When you first create a campaign on Facebook and Instagram, one of
It would be amazing if we could just launch the perfect ad campaign right out of the gate. But the truth is that it takes some time and testing to get your campaigns optimized. Transcript:I just read something on Neil Patel's blog that I absolutely love. He said a
People often think that more targeted ads perform better, but there are lots of times where a campaign that uses broad targeting is a better idea. Here’s what broad targeting is and why you should try it out. Transcript:In Facebook advertising, we use the term “Broad Audience” to
The Stories placement is a placement type that's a bit different than the others. If you really want to run a good Stories campaign, you should plan your creative specifically around the unique way that people interact with them. Watch to hear my tips on the best way to add
The “narrow audience” option in your targeting can be used to create super niche targeting. Here’s one creative way to use it, especially if you’re a content creator. Transcript:Here's a fun idea for you, if you are creating content or products in an industry that's really saturated.
Did you know that the ad copy you write actually impacts your targeting on Facebook? Watch to learn how, plus hear an example of when I attracted the wrong audience with my copy. Transcript:A while ago, I was working with a client who had a high-end training program he
