Video, Facebook Ads

Should You Use the "Boost Post" Button?

The “Boost” button on Facebook will help you promote your organic content, but it’s not the same thing as advertising through Ads Manager. Watch to learn the difference and whether or not its a good idea to boost your posts. Transcript:If you have a Facebook business page or

Video, Facebook Ads

How Facebook's Ad Policy Works

What is and isn't allowed in your ads? Facebook wants to provide a positive experience for their users on the platform, so they have policies around what your ad can include. Transcript:Today, I want to talk about Facebook's ad policy. These are the rules that Facebook has put in

Video, Facebook Ads

Why You Need Media For Advertising

Your creative in your ads is so important to catching attention in the newsfeed. The more image and video content you have, the more you have to test in ads. Transcript:One of the first steps in our onboarding process is to collect all of the client's media assets, so

Video, Facebook Ads

The Top Skills A Facebook Advertiser Needs

I often get asked "what type of ads are working great right now?" but being a good Facebook advertiser isn't about knowing the answer to that question (because the answer is always "it depends!"). A good advertiser instead knows how to run the right tests to learn what works best

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