It'd be repetitive to say 2020 has been an unprecedented year, and this holiday season will be no different. Just like almost every other industry, the covid-19 pandemic has brought some challenges and unique scenarios for advertisers to navigate. Companies have had to scrap their marketing strategies for the year,
The “narrow audience” option in your targeting can be used to create super niche targeting. Here’s one creative way to use it, especially if you’re a content creator. Transcript:Here's a fun idea for you, if you are creating content or products in an industry that's really saturated.
Did you know that the ad copy you write actually impacts your targeting on Facebook? Watch to learn how, plus hear an example of when I attracted the wrong audience with my copy. Transcript:A while ago, I was working with a client who had a high-end training program he
One of the most underrated metrics to track in my opinion is the frequency metric. It gives you a good idea of how saturated your audience is and whether or not they may be experiencing creative fatigue. Transcript:The frequency metric is what I believe one of the most underrated
The “Bing Rule” was coined by one of my favourite marketing analysts, Avinash Kaushik and I see it all the time in my advertising data. Here’s what it is and how it shows up in the numbers. Transcript:Someone I follow online is Avinash Kaushik, and he works at
The “Boost” button on Facebook will help you promote your organic content, but it’s not the same thing as advertising through Ads Manager. Watch to learn the difference and whether or not its a good idea to boost your posts. Transcript:If you have a Facebook business page or
This is a really common question that I get asked. While there is no "correct" answer to this, in this video I share how many ads I usually test and why. Transcript:I'm often asked how many ads I'm testing at one time. And my answer to that is three
Good marketing will address and overcome the main objections that your audience might have to buying from you. The first step, however, is knowing what those objections are. Watch for tips on how to do this! Transcript:Understanding the potential objections that your customers might have to purchasing from you
I love the story I share in this video because it's the perfect example of business and ads done right. Ads won't sell a poor product, and they won't fix underlying issues in your business. Developing a good foundation for your business and integrating your ads into a larger marketing
When you're spending money on reaching a large audience, you're bound to attract some trolls. Here are my tips for the best way to deal with the negative comments. Transcript:Anytime that you're spending money to get your message in front of a lot of people, like with advertising, you're
If you're not using social proof in your ads, chances are that they could be a lot more effective. In this video I talk about what social proof is, and a few examples you can test out. Transcript:Something that you can add in your ads to make them a
What is and isn't allowed in your ads? Facebook wants to provide a positive experience for their users on the platform, so they have policies around what your ad can include. Transcript:Today, I want to talk about Facebook's ad policy. These are the rules that Facebook has put in
