The “Bing Rule” was coined by one of my favourite marketing analysts, Avinash Kaushik and I see it all the time in my advertising data. Here’s what it is and how it shows up in the numbers. Transcript:Someone I follow online is Avinash Kaushik, and he works at
The “Boost” button on Facebook will help you promote your organic content, but it’s not the same thing as advertising through Ads Manager. Watch to learn the difference and whether or not its a good idea to boost your posts. Transcript:If you have a Facebook business page or
This is a really common question that I get asked. While there is no "correct" answer to this, in this video I share how many ads I usually test and why. Transcript:I'm often asked how many ads I'm testing at one time. And my answer to that is three
Good marketing will address and overcome the main objections that your audience might have to buying from you. The first step, however, is knowing what those objections are. Watch for tips on how to do this! Transcript:Understanding the potential objections that your customers might have to purchasing from you
I love the story I share in this video because it's the perfect example of business and ads done right. Ads won't sell a poor product, and they won't fix underlying issues in your business. Developing a good foundation for your business and integrating your ads into a larger marketing
When you're spending money on reaching a large audience, you're bound to attract some trolls. Here are my tips for the best way to deal with the negative comments. Transcript:Anytime that you're spending money to get your message in front of a lot of people, like with advertising, you're
If you're not using social proof in your ads, chances are that they could be a lot more effective. In this video I talk about what social proof is, and a few examples you can test out. Transcript:Something that you can add in your ads to make them a
What is and isn't allowed in your ads? Facebook wants to provide a positive experience for their users on the platform, so they have policies around what your ad can include. Transcript:Today, I want to talk about Facebook's ad policy. These are the rules that Facebook has put in
I don't often share specific strategies I use, but this one is working really well for a few of my clients right now and its simple enough to implement! The key is in the blog post title and making sure it's super tailored to your audience. Transcript:This is a
Your creative in your ads is so important to catching attention in the newsfeed. The more image and video content you have, the more you have to test in ads. Transcript:One of the first steps in our onboarding process is to collect all of the client's media assets, so
Planning to invest in Facebook and Instagram ads? Don't flush your money down the drain -- consider these 2 tips to get the most out of your budget. Transcript:If you're going to be spending money on Facebook advertising, there are two things that I recommend in order to make
I often get asked "what type of ads are working great right now?" but being a good Facebook advertiser isn't about knowing the answer to that question (because the answer is always "it depends!"). A good advertiser instead knows how to run the right tests to learn what works best
