It'd be repetitive to say 2020 has been an unprecedented year, and this holiday season will be no different. Just like almost every other industry, the covid-19 pandemic has brought some challenges and unique scenarios for advertisers to navigate. Companies have had to scrap their marketing strategies for the year,
The “narrow audience” option in your targeting can be used to create super niche targeting. Here’s one creative way to use it, especially if you’re a content creator. Transcript:Here's a fun idea for you, if you are creating content or products in an industry that's really saturated.
Did you know that the ad copy you write actually impacts your targeting on Facebook? Watch to learn how, plus hear an example of when I attracted the wrong audience with my copy. Transcript:A while ago, I was working with a client who had a high-end training program he
One of the most underrated metrics to track in my opinion is the frequency metric. It gives you a good idea of how saturated your audience is and whether or not they may be experiencing creative fatigue. Transcript:The frequency metric is what I believe one of the most underrated
The “Bing Rule” was coined by one of my favourite marketing analysts, Avinash Kaushik and I see it all the time in my advertising data. Here’s what it is and how it shows up in the numbers. Transcript:Someone I follow online is Avinash Kaushik, and he works at
The “Boost” button on Facebook will help you promote your organic content, but it’s not the same thing as advertising through Ads Manager. Watch to learn the difference and whether or not its a good idea to boost your posts. Transcript:If you have a Facebook business page or